In today’s fast-paced digital world, where viewers demand content at their convenience, Video On Demand (VOD) advertising emerges as a game-changer. VOD advertising refers to promotional content delivered through platforms that allow users to select and watch video content when they choose, rather than at a scheduled broadcast time. This innovative approach is not just the future of advertising; it’s the present, and Relish Media is at the forefront of this revolution.
VOD advertising allows brands to place ads in video content available on various platforms, including cable TV services, streaming websites, and apps. Unlike traditional TV adverts, VOD ads are more targeted, interactive, and data-driven. They cater to a modern audience who prefer streaming content over scheduled television programming.
VOD advertising is for every brand that wants to stay relevant in a digital-first world. Whether you are a small startup or a large corporation, VOD advertising can tailor your message to reach the right audience at the right time. It's particularly effective for companies aiming to reach younger demographics, tech-savvy viewers, and cord-cutters who are no longer reachable through traditional TV advertising.
Targeted Reach: With VOD, you can target your ads based on demographics, viewing preferences, and even geographical locations. This precision ensures that your ad spend is more effective and reaches your intended audience. Measurable Impact: Digital platforms offer detailed analytics, allowing you to measure the performance of your ads in real-time. This data-driven approach helps in optimising campaigns for better results. Engagement and Interactivity: VOD ads offer opportunities for interaction, such as clickable links. This feature not only enhances viewer engagement but also drives direct action, such as website visits or purchases. Cost-Effective: With no need for massive broadcasting infrastructure, VOD advertising can be more budget-friendly compared to traditional TV ads, making it accessible for businesses of all sizes. Flexibility: Advertisers can update or change their content based on performance, trends, or changing business needs, offering unparalleled flexibility.
At Relish Media, we understand the changing landscape of tv advertising. We are pioneers in harnessing the power of VOD to create compelling, effective advertising campaigns that resonate with viewers. Our expertise in strategic planning and data-driven targeting sets us apart as leaders in this field.
Strategic Planning: We help you identify the most effective platforms and content types for your target audience. Data-Driven Targeting: Utilizing the latest in analytics and targeting technology, we ensure your ads reach the right audience. Performance Tracking: With real-time analytics, we continuously optimize your campaigns for maximum impact.
In a world where the consumer is king, VOD advertising offers a direct path to your audience's hearts and minds. Relish Media is here to guide you through every step of this journey. Our proven track record, cutting-edge technology, and creative prowess make us the ideal partner for your advertising needs. Embrace the future of advertising with Relish Media. Let’s make your brand not just seen, but remembered.
Contact UsThe launch of Pause Ads on ITVX this week brings, for the first time on the channel, an addressable billboard directly into the viewer's living room. Advertisers can now use this format to connect directly with the ITVX viewers with a creative message when they pause their programme for a short break on connected TV devices. The message remains on screen until the user either resumes the content or hides the ad. Why should brands use Pause Ads? Premium: It's a high impact format, taking over the big screen Full ad visibility: Your ad appears immediately, with no disruption from overlays, buttons or text Scale: It compliments overall campaign messaging with extended call to action through pause assets Simple: It's an opportunity to utilise existing creative Targeting options: There are several options to choose from, including registered TV audiences, geographic and trending shows The facts you need to know.... The average pause time is 3.9 minutes, giving a meaningful amount of time with your target audience 96% of users choose not to hide the ad 60% of pauses last longer than 60 seconds Which ways can the format be used? Extended call to action Leverage the 3.9 min of average pause time to implement QR codes or call to action messaging that compliment overall campaign messaging Branding Use fun and creative messaging to demand attention and tie yourself into the moment of pause Addressable user targeting Run multiple creatives and test different different messaging and imagery across your target audience With text kept to a minimum, a large main visual element is visually appealing to the viewer. For more information on how to build Pause Ads into your next marketing campaign, contact us at TVADSWORK and we'll be happy to run through the different options. Email: melanie@relishmedia.tv
VOD (Video on demand) advertising is one of the latest ways to advertise on the TV, we look at the trends taking VOD by storm.