Here at Relish Media Sheffield we are always looking for fresh innovative TV advertising solutions and we believe we have found it in Channel 4 via their on demand service utilising the 'Ad Pause' function What is Ad Pause? Each time a user pauses the content they are watching, your brands static ad will fill the player. The player controls disappear after 3 seconds (desktop) and 5 seconds (big screen). The Ad Pause remains on screen until the user exits or resumes the content. How cool is that!?? The best thing is it is completely targetable towards your desired audience and the region you wish to hit and we can have your campaign live within 5 days as we bypass clearcast - whoop! Get in touch to see how effective this option is and how ridiculously cost effective it is!
Fast forward 26 years later and here I am, co-owning a media agency with Melanie Jackson and what a week it has been. Saturday night watching the Soap awards being filmed and today having the privilege to go on a tour of the GMB set whilst they were filming live.
VOD (Video on demand) advertising is one of the latest ways to advertise on the TV, we look at the trends taking VOD by storm.
In the crowded online world, reaching out to new customers is the key to growth and sustainability. We all know TV is a powerful tool for
Excluding spots watched in BVOD content, in 2021, the UK public watched almost 800 billion spots from 2,640 different advertisers. Individuals watched 2.2 billion TV ads every day which is 36 ads on average per person per day.