Adapt & Drive
Three new TV adverts. One powerful proposition. A campaign built around freedom, choice & everyday life.
Challenge
The challenge was to introduce Adapt & Drive to a wider audience and shift perceptions around adapted motoring. Rather than making the car or its adaptations the whole story, the creative focuses on what they ultimately enable: getting on with everyday life. From the school run to days out and everything in between, the three adverts bring the freedom and independence of adapted motoring to life in a fresh, engaging way.
Solution
Working closely with Mobility in Motion, we helped bring the creative and media strategy together from the outset. Jack Fox Productions led the creative production, delivering three distinctive new adverts that give Adapt & Drive a strong visual identity, while Relish developed the media strategy and planned the campaign across ITV3, ITV2, ITV Quiz and ITV4.
The channel mix was carefully selected to build reach and frequency among relevant audiences, giving Adapt & Drive national visibility and establishing the brand as a recognisable name within the accessible motoring market.