Carmats.co.uk

Challenge

Carmats.co.uk, a British ecommerce manufacturer, had already seen incredible success through social advertising, driven largely by user-generated content - would this work on TV? Traditionally, this style of creative isn’t something you’d expect to see on TV — but we saw an opportunity. If it performs on social, why wouldn’t it work on television?

Solution

By bringing their high-performing social creatives to TV, we challenged the conventional approach to broadcast advertising — and the results spoke for themselves.

Using our attribution platform, Adalyser, we were able to track the performance of every individual spot in real time. This gave us a clear and measurable view of what was working.

The outcome was undeniable: some spots drove increases in baseline daily traffic of up to 13%.

This campaign proved that when you combine data-led decision making with creative bravery, TV can become a powerful performance channel for e-commerce brands.