From 16 July, Disney+ and ITVX are teaming up to share some of their best shows and movies. A fresh mix of fan favourites will be available on both platforms, giving more people the chance to discover what each has to offer. It’s all about bringing great entertainment to even more viewers.
Disney+ customers in the UK will be able to stream some of ITV’s most acclaimed scripted and unscripted content. This includes the multi-award-winning drama “Mr Bates vs The Post Office”, espionage thriller “Spy Among Friends”, selected series of the reality hit “Love Island”, popular drama favourites like “Endeavour”, “Vera”, and the first series of “Karen Pirie”, coinciding with the second series premiere in ITVX, Olivia Attwood’s immersive series “Price of Perfection”, as well as multi-generational entertainment like “The 1% Club”. ‘A Taste of ITVX’ will be available to all Disney+ customers at no extra cost.
The launch of Pause Ads on ITVX this week brings, for the first time on the channel, an addressable billboard directly into the viewer's living room. Advertisers can now use this format to connect directly with the ITVX viewers with a creative message when they pause their programme for a short break on connected TV devices. The message remains on screen until the user either resumes the content or hides the ad. Why should brands use Pause Ads? Premium: It's a high impact format, taking over the big screen Full ad visibility: Your ad appears immediately, with no disruption from overlays, buttons or text Scale: It compliments overall campaign messaging with extended call to action through pause assets Simple: It's an opportunity to utilise existing creative Targeting options: There are several options to choose from, including registered TV audiences, geographic and trending shows The facts you need to know.... The average pause time is 3.9 minutes, giving a meaningful amount of time with your target audience 96% of users choose not to hide the ad 60% of pauses last longer than 60 seconds Which ways can the format be used? Extended call to action Leverage the 3.9 min of average pause time to implement QR codes or call to action messaging that compliment overall campaign messaging Branding Use fun and creative messaging to demand attention and tie yourself into the moment of pause Addressable user targeting Run multiple creatives and test different different messaging and imagery across your target audience With text kept to a minimum, a large main visual element is visually appealing to the viewer. For more information on how to build Pause Ads into your next marketing campaign, contact us at TVADSWORK and we'll be happy to run through the different options. Email: melanie@relishmedia.tv
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