Love Island 2022 was an absolute treat this, we loved it at relish media and the clients that we had involved in the show are reaping the rewards of tapping into that very hard to reach 16-34 year olds!!
Just on the itvHub alone over 7.5 million users were reached. The launch show had over 5 million viewers and one episode was watched by over 2.4 million 16-34 year olds - boom!
Take a look at the whole series in numbers then "Go the F!*K out"
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Fast forward 26 years later and here I am, co-owning a media agency with Melanie Jackson and what a week it has been. Saturday night watching the Soap awards being filmed and today having the privilege to go on a tour of the GMB set whilst they were filming live.
Here at Relish Media Sheffield we are always looking for fresh innovative TV advertising solutions and we believe we have found it in Channel 4 via their on demand service utilising the 'Ad Pause' function What is Ad Pause? Each time a user pauses the content they are watching, your brands static ad will fill the player. The player controls disappear after 3 seconds (desktop) and 5 seconds (big screen). The Ad Pause remains on screen until the user exits or resumes the content. How cool is that!?? The best thing is it is completely targetable towards your desired audience and the region you wish to hit and we can have your campaign live within 5 days as we bypass clearcast - whoop! Get in touch to see how effective this option is and how ridiculously cost effective it is!
