The launch of Pause Ads on ITVX, an addressable billboard directly into the viewer's living room is proving to be a huge success for our brands at Relish Media. Advertisers can now use this format to connect directly with the ITVX viewers with a creative message when they pause their programme for a short break on connected TV devices. The message remains on screen until the user either resumes the content or hides the ad.
Why should brands use Pause Ads? Premium: It's a high impact format, taking over the big screen Full ad visibility: Your ad appears immediately, with no disruption from overlays, buttons or text Scale: It compliments overall campaign messaging with extended call to action through pause assets Simple: It's an opportunity to utilise existing creative Targeting options: There are several options to choose from, including registered TV audiences, geographic and trending shows
The facts you need to know.... The average pause time is 3.9 minutes, giving a meaningful amount of time with your target audience 96% of users choose not to hide the ad 60% of pauses last longer than 60 seconds Which ways can the format be used? Extended call to action Leverage the 3.9 min of average pause time to implement QR codes or call to action messaging that compliment overall campaign messaging Branding Use fun and creative messaging to demand attention and tie yourself into the moment of pause Addressable targeting Run multiple creatives and test different different messaging and imagery across your target audience With text kept to a minimum, a large main visual element is visually appealing to the viewer.
For more information on how to build Pause Ads into your next marketing campaign, contact us at Relish Media and we'll be happy to run through the different options budgets can be as low as £1000 Email: melanie@relishmedia.tv
With VOD advertising becoming a popular, cost-effecient way of marketing, let the experts at Relish take care of your VOD advertising.
VOD (Video on demand) advertising is one of the latest ways to advertise on the TV, we look at the trends taking VOD by storm.
