Here at Relish Media Sheffield we are always looking for fresh innovative TV advertising solutions and we believe we have found it in Channel 4 via their on demand service utilising the 'Ad Pause' function, let us tell you about it...
What is Ad Pause?
Each time a user pauses the content they are watching, your brands static ad will fill the player. The player controls disappear after 3 seconds (desktop) and 5 seconds (big screen). The Ad Pause remains on screen until the user exits or resumes the content.
Take a look at the journey the viewer takes...
How cool is that!?? The best thing is it is completely targetable towards your desired audience and the region you wish to hit and we can have your campaign live within 5 days as we bypass clearcast - whoop! Get in touch to see how effective this option is and how ridiculously cost effective it is!
relishmedia.tv
The launch of Pause Ads on ITVX this week brings, for the first time on the channel, an addressable billboard directly into the viewer's living room. Advertisers can now use this format to connect directly with the ITVX viewers with a creative message when they pause their programme for a short break on connected TV devices. The message remains on screen until the user either resumes the content or hides the ad. Why should brands use Pause Ads? Premium: It's a high impact format, taking over the big screen Full ad visibility: Your ad appears immediately, with no disruption from overlays, buttons or text Scale: It compliments overall campaign messaging with extended call to action through pause assets Simple: It's an opportunity to utilise existing creative Targeting options: There are several options to choose from, including registered TV audiences, geographic and trending shows The facts you need to know.... The average pause time is 3.9 minutes, giving a meaningful amount of time with your target audience 96% of users choose not to hide the ad 60% of pauses last longer than 60 seconds Which ways can the format be used? Extended call to action Leverage the 3.9 min of average pause time to implement QR codes or call to action messaging that compliment overall campaign messaging Branding Use fun and creative messaging to demand attention and tie yourself into the moment of pause Addressable user targeting Run multiple creatives and test different different messaging and imagery across your target audience With text kept to a minimum, a large main visual element is visually appealing to the viewer. For more information on how to build Pause Ads into your next marketing campaign, contact us at TVADSWORK and we'll be happy to run through the different options. Email: melanie@relishmedia.tv
With VOD advertising becoming a popular, cost-effecient way of marketing, let the experts at Relish take care of your VOD advertising.
